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Multiple Choice

Some firms, such as Amazon, make extensive use of data and available information to improve management practices. This method is known as ________.

Evidence-based management is the practice of using the best available evidence—data, experiments, and research findings—along with managerial judgment and stakeholder values to guide decisions and practices. Firms like Amazon illustrate this by continually collecting data on processes and outcomes, running experiments and A/B tests, and implementing changes that the data support. This approach helps move beyond gut feelings or tradition, addressing the limits of what can be known and striving for the best possible outcomes based on evidence rather than guesswork.

Evidence-based management is the practice of using the best available evidence—data, experiments, and research findings—along with managerial judgment and stakeholder values to guide decisions and practices. Firms like Amazon illustrate this by continually collecting data on processes and outcomes, running experiments and A/B tests, and implementing changes that the data support. This approach helps move beyond gut feelings or tradition, addressing the limits of what can be known and striving for the best possible outcomes based on evidence rather than guesswork.